I view Instagram and social media as an art form. There is so much time and creativity put into it that often goes unnoticed. And just like with any art, we want to get it perfect. Our feeds should be aesthetically beautiful, our captions should be perfectly palpable, and our writing should be eloquent and swift. And, this work should be appreciated: it does not come without effort and it is desiring of art.
Yet, social media is different than any form of art before. While you can paint a picture and put it up in a room, it is not thought that that picture encompasses you and your life. When you post on social media though, your posts become you. They are your public representation world of who you are and what your life looks like. People assume they know you when they see your profile. And to many, this assumption feels unfair, because it brings with it a new sense of responsibility. We are responsible for showing reality in this art form, as much as beauty and perfection.
I think this responsibility is what is leading to the rise of behind the scenes posts right now. Social media is a curation of moments, but when that’s taken to represent all of reality, it can be pretty harmful. So, all of us, who spend our hours thinking about how we can create the best content possible now have something new to think about: how can we continue to make art we are proud of, while also showing reality for all that is. Behind the Scenes posts do exactly this: they show the art process. They show what the day to day looks like, including the moments of no creativity and struggles. They bring reality into this curation of moments.
My challenge for you is to think about how can you bring reality into your social media presence? How can you make your account a positive space, instead of a negative one?
I’ll be sharing a full blog post of behind the scenes moments from my latest Instagram later this week.